Bernhard Willhelm website Bernhard Willhelm website
Bernhard Willhelm website Bernhard Willhelm website

Behind the mask: Fashion site models surreal look

23 : 10 : 2012 Design : Animations : Bernhard Willhelm

International – Absurdist fashion designer Bernhard Willhelm has launched a new website that features surreal animations and GIFs in a bid to bring his collections to life.

As you open the web page, a contorted mask twists from left to right and talks in a digital tone saying: ‘Hey, what’s up? I love sex and I love making love. I am clever, employed, well-read, opinionated, single and my mom constantly assures me, despite the horrendous photos, that I am irresistible.’ When the visitor navigates to the collections, mask-wearing models are animated when the cursor hovers over them.

This is a great example of LS:N Global’s Digital Surrealism design direction. For ways in which to incorporate this into your brand’s aesthetic, read our Digital Surrealism Toolkit.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more