Behind the mask: Fashion site models surreal look

As you open the web page, a contorted mask twists from left to right and talks in a digital tone saying: ‘Hey, what’s up? I love sex and I love making love. I am clever, employed, well-read, opinionated, single and my mom constantly assures me, despite the horrendous photos, that I am irresistible.’ When the visitor navigates to the collections, mask-wearing models are animated when the cursor hovers over them.

This is a great example of LS:N Global’s Digital Surrealism design direction. For ways in which to incorporate this into your brand’s aesthetic, read our Digital Surrealism Toolkit.