Hair-raising: Style Studio offers online guide

01 : 10 : 2012 Advertising : Unilever : Tutorials

UK – Unilever-owned haircare brand TRESemmé has launched an online platform called Style Studio, which guides people on how to create different hair looks using TRESemmé products.

TRESemme Style Studio TRESemme Style Studio
TRESemme Style Studio TRESemme Style Studio

Visitors to the online destination can follow the how-to videos using their device’s webcam. A split screen includes a digital mirror that enables visitors to see themselves.

This is a great way to use video tutorials to highlight a product’s uses, and creates a forum for sharing style advice. For more on how online platforms are being used in the beauty market, read our Beauty Futures report.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more