Hair-raising: Style Studio offers online guide
UK – Unilever-owned haircare brand TRESemmé has launched an online platform called Style Studio, which guides people on how to create different hair looks using TRESemmé products.
:strip_exif():strip_icc()/201210%2F6423%2Fimage%2FScreen_shot_2012-10-02_at_14.48.54.png)
TRESemme Style Studio
:strip_exif():strip_icc()/201210%2F6423%2Fimage%2FScreen_shot_2012-10-02_at_14.59.39.png)
TRESemme Style Studio
Visitors to the online destination can follow the how-to videos using their device’s webcam. A split screen includes a digital mirror that enables visitors to see themselves.
This is a great way to use video tutorials to highlight a product’s uses, and creates a forum for sharing style advice. For more on how online platforms are being used in the beauty market, read our Beauty Futures report.
Discover More Daily Signals
:strip_exif():strip_icc()/filestorage/images/129946/01-zha-bishoftu-international-airport-render-by-x-universe-1918x1080.jpg)
:strip_exif():strip_icc()/filestorage/images/124820/miffy-lp-gallery-01.png)
:strip_exif():strip_icc()/filestorage/images/106775/1-gen-i.jpg)
:strip_exif():strip_icc()/filestorage/images/129928/img-3938.jpeg)
:strip_exif():strip_icc()/filestorage/images/129416/small-time1102-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/103913/digital.jpg)
:strip_exif():strip_icc()/filestorage/images/129900/speckle-sarah.png)
:strip_exif():strip_icc()/filestorage/images/129780/img-7301.jpg)
:strip_exif():strip_icc()/filestorage/images/107291/05-security.png)
:strip_exif():strip_icc()/filestorage/images/106776/3-millennials.jpg)