UK – Unilever-owned haircare brand TRESemmé has launched an online platform called Style Studio, which guides people on how to create different hair looks using TRESemmé products.
Visitors to the online destination can follow the how-to videos using their device’s webcam. A split screen includes a digital mirror that enables visitors to see themselves.
This is a great way to use video tutorials to highlight a product’s uses, and creates a forum for sharing style advice. For more on how online platforms are being used in the beauty market, read our Beauty Futures report.