Hair-raising: Style Studio offers online guide
UK – Unilever-owned haircare brand TRESemmé has launched an online platform called Style Studio, which guides people on how to create different hair looks using TRESemmé products.
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TRESemme Style Studio
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TRESemme Style Studio
Visitors to the online destination can follow the how-to videos using their device’s webcam. A split screen includes a digital mirror that enables visitors to see themselves.
This is a great way to use video tutorials to highlight a product’s uses, and creates a forum for sharing style advice. For more on how online platforms are being used in the beauty market, read our Beauty Futures report.
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