Berlin – Concept store Boutique L.U.I.S. is once again putting a price on a smile. Expanding from its concept in Copenhagen last year, the new pop-up in the German capital brings customers a selection of happiness-inducing goods and the chance to buy happiness that the store founders claim is ‘made to measure’. It’s a concept likely to be welcomed during these economically trying times.
As explored in our Dreamtelligence trend, a handful of brands are offering wonder and escape to recession-weary consumers in need of respite from doomsday headlines in the news.
LS:N Global first featured the store by design agency Surplus Wonder last year, when it opened in Copenhagen with a host of eclectic items aimed to lift the mood of its customers.