Space innovation: Project embraces local culture

02 : 08 : 2012 Experiential : Pop-up : Designers

Singapore – Part museum, part store and part art installation, The Space Program by Foreign Policy Design Group is a pop-up project designed to engage visitors with local culture.

Situated in the New Majestic Hotel, the Space Program, constructed from more than 200 timber washboards, is stocked with objects sourced from local designers and retailers.

‘The philosophy of the Space Program is based on the intersection of design, intellect and contemporary culture,’ says Yah-Leng Yu, creative director of Foreign Policy Design Group. It’s a global concept where spaces are re-expressed to create a new experience for the user.

For more information on developing a compelling way to immerse consumers in local culture, read our Lost & Found Hotel Room Innovate feature.

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