London – Cycling clothing and accessories brand Rapha has opened a flagship store in London’s Soho.
The opening of the Rapha Cycle Club London, the brand’s first permanent store in the UK, follows successful pop-up shops in London, New York, San Francisco, Mallorca and Osaka.
Rapha Cycle Club, a combination of gallery, shop and café, is designed as a meeting place for road cyclists and fans of road racing. Enthusiasts can come together in the store to share cycling experiences, and watch the latest races and tournaments while surrounded by cycling memorabilia and Rapha products.
The new store is a great example of a retailer facilitating community activities and becoming a hub for like-minded people to come together and share experiences. For more, read our Conviviality Culture macrotrend.
To find out more about Rapha, see LS:N Global’s Innovate section.