Screen social: Pop-up cinema unites audience

03 : 07 : 2012 New Zealand : Short Films : Stairway Cinema

Auckland, New Zealand – As a response to the lack of social interaction in public areas, such as bus stops and launderettes, architectural collective Oh.No.Sumo has constructed a miniature cinema and affixed it to steps on the side of a building in Auckland, New Zealand.

Stairway Cinema by Oh-No-Sumo Photo by Simon Devitt Stairway Cinema by Oh-No-Sumo Photo by Simon Devitt
Stairway Cinema by Oh-No-Sumo Photo by Simon Devitt Stairway Cinema by Oh-No-Sumo Photo by Simon Devitt
Stairway Cinema by Oh-No-Sumo Photo by Simon Devitt Stairway Cinema by Oh-No-Sumo Photo by Simon Devitt

Passers-by are encouraged to stop and take a seat in the small Stairway Cinema to watch a selection of short films projected onto a screen at the end of the structure. Members of the public can also recommend short films to be screened through social media.

In the digital age, consumers are feeling increasingly isolated and disconnected from reality. Convivial activities such as the Stairway Cinema are a great way to engage with consumers and start conversations. For more examples, see LS:N Global’s Conviviality Culture macrotrend.

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