Asian invasion: Giving Asia's luxury Travel & Hospitalitylers due status

05 : 06 : 2012 Luxury : International Luxury Travel Market Asia : Status Seekers

Shanghai – The key tribes in the Asian luxury travel market include the Status Seekers and the New Sophisticates, according to a new report by The Future Laboratory presented at the International Luxury Travel Market Asia (ILTM) this week by The Future Laboratory’s Chris Sanderson and LS:N Global editor James Wallman.

‘Asia’s luxury travellers want status – you just need to work out which tribe each customer is so you know the best way to give them that status,’ said Wallman. ‘Status Seekers want to visit marque hotels and buy big name brands their friends have already heard about – whereas The New Sophisticates want to go places and have experiences their friends haven’t heard about yet.’

For more about the Status Seekers and the New Sophisticates, as well as the other key trends and tribes, download the report, conducted by Future Poll, the research division of The Future Laboratory. For more information on the future of luxury travel, read our Travel Futures report. And for a full report on ILTM Asia, log on to LS:N Global next Wednesday.

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