Tales of the unexpected: Loka flavours on film

Sweden – Water brand Loka has created a series of short films as part of its Loka Likes Mash-ups campaign introducing a new range of flavours.

To reflect the unusual new flavour combinations of strawberry and liquorice, and banana and kiwano, the three-part series of films explores the theme of unexpected partnerships.

New episodes are released weekly on Loka’s website, each re-inventing the idea of a mash-up and asking: what happens when two unexpected worlds meet? Stories include a group of artists trying to give a robot feelings and a tattooist trying to become a confectioner.

This campaign is an imaginative way to publicise a new initiative. The creation of a film series in which people have to return to see each new episode builds momentum for the new flavours.

For more on the future of drinks, read LS:N Global’s Drinks Futures report.