Drawing you in: Sweet shop illustrates a point

08 : 05 : 2012 The Candy Room : Scrawl Script : Retail

Melbourne – Australian retail specialist Red Design Group has created the interior of a Melbourne sweet shop, The Candy Room, to look like a black and white 3D illustration.

Each of the white walls, worktops and display cases in the store are illustrated with sketches of clocks, stools and cupboards that look like a child’s drawings.

‘Edgy, humorous and uniquely charismatic, the design was not simply for a shop, it had to be a destination and an experience,’ says a spokesperson for The Candy Room.

This is a great example of a brand connecting with its consumers by presenting itself through simple, expressive illustrations to create an authentic experience and an approachable environment. Find out more in our Scrawl Script design direction.

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