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London – British paper company GF Smith hosted a free five-day event in April called Beauty in the Making to demonstrate traditional paper techniques through a series of public talks, workshops and an exhibition.
Guiding visitors through the history of paper, workshops included a demonstration in paper-making as well as the traditional technique of folding envelopes by hand, while British printer Downey & Co gave lessons in letterpress printing.
Meanwhile, installations of stacks of multi-coloured paper sat side by side with original drawings by British typeface designer Eric Gill, the designer of the Gill Sans font, courtesy of the US-based type foundry, Monotype.
Beauty in the Making provided visitors with a chance to interact with true craftsmanship and is an indication of consumers’ increased interest in traditional techniques and the authentic identity of brands, as noted in our Revivalism macrotrend.