Paper trail: Traditional techniques on display

30 : 04 : 2012 GF Smith : Paper : Beauty In The Making

London – British paper company GF Smith hosted a free five-day event in April called Beauty in the Making to demonstrate traditional paper techniques through a series of public talks, workshops and an exhibition.

Guiding visitors through the history of paper, workshops included a demonstration in paper-making as well as the traditional technique of folding envelopes by hand, while British printer Downey & Co gave lessons in letterpress printing.

Meanwhile, installations of stacks of multi-coloured paper sat side by side with original drawings by British typeface designer Eric Gill, the designer of the Gill Sans font, courtesy of the US-based type foundry, Monotype.

Beauty in the Making provided visitors with a chance to interact with true craftsmanship and is an indication of consumers’ increased interest in traditional techniques and the authentic identity of brands, as noted in our Revivalism macrotrend.