Can we kick it?: SodaStream calls for fewer bottles

London – SodaStream, the fizzy drinks maker that was a hit in the 80s, is back – and this time with a mission.

‘The beverage industry creates 460bn bottles and cans each year – and 340bn of those go to landfill,’ Daniel Birnbaum, SodaStream’s CEO, tells LS:N Global. ‘But the problem isn’t only landfill, it is also transport and manufacturing. People today recycle and reuse, but the best thing for the environment is reducing [what we use]. That’s where we come in.’