Ice house by Gartnerfuglen, Oslo Ice house by Gartnerfuglen, Oslo
Ice house by Gartnerfuglen, Oslo Ice house by Gartnerfuglen, Oslo
Ice house by Gartnerfuglen, Oslo Ice house by Gartnerfuglen, Oslo
Ice house by Gartnerfuglen, Oslo Ice house by Gartnerfuglen, Oslo

Gone fishing: Ice house offers urban respite

20 : 03 : 2012 Sublime Spaces : New Sublimity Travel : Downtime

Oslo – Norwegian design duo Gartnerfuglen have created a pop-up shelter designed for ice fishing, called Noun 1. Unavailability, that enables people to find solitude away from the city.

The shelter comprises a foldable wooden frame clad with chicken wire that you fill with water, which then freezes, creating ice-panelled walls.

‘The feeling of being by yourself has been lost in this highly connected world,’ Olav Lunde Arneberg, who, with Astrid Rohde Wang, co-founded Gartnerfuglen, told Co.Design. ‘The lexical definition, Noun 1. Unavailability: the quality of not being available when needed, is beautiful because it implies an escape from someone’s expectation of you being somewhere else.’

This design enables people to switch off from the always-on world, and embrace hoboism. For more on the importance of this idea, read our New Sublimity macrotrend.

Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN