Inspiring idea: Muji shows its new-Found ethos

The premise of the store is to emphasise exploration and discovery, as its stock comes from around the world. Muji chooses items that chime with its brand ethos of pared-down, functional but aesthetically pleasing products.

Showing items that inspire the brand is effective in helping customers understand the ideas behind its products. For more on how brands are sharing the inspiration and process behind their products, read our Show Your Working microtrend.