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Pop-up plus: Red Bull academy turns Hispanic

By Peter Firth and Ellie Osborne 29 : 02 : 2012 Pop-up : Conviviality Culture : Red Bull

Madrid – For its travelling music school, the Red Bull Music Academy, the energy drinks brand created a pop-up space in Madrid, after plans to stage the academy in Tokyo were halted as a result of the earthquake.

Matadero Madrid, the creative space in central Madrid, was designated as the academy’s new location. The temporary structure includes rehearsal rooms, a lecture theatre, a recording studio and a garden walkway.

This is a well-designed pop-up space. For another great pop-up example, see our Gingerline innovate.

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