Friendly advice: Visit your insurer Next Door

22 : 01 : 2012 Urban : State Farm : Sociable

Chicago – Insurance company State Farm has opened a prototype space called Next Door offering free consultation and financial advice to young urban consumers.

Next Door Cafe by State Farm Next Door Cafe by State Farm
Next Door Cafe by State Farm Next Door Cafe by State Farm
Next Door Cafe by State Farm Next Door Cafe by State Farm
Next Door Cafe by State Farm Next Door Cafe by State Farm

Next Door will host free workshops and consultations in its coffee shop, which has free wifi. People are encouraged to visit without being cajoled into opening accounts or buying insurance.

This is a great example of a brand building trust with a target consumer group in a convivial space. For more on how brands are turning stores into social hubs by serving coffee, read our Coffee Plus microtrend. For another example of a bank opting for a sociable club mentality, read our Insight news article.

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