Acne store, Paris Acne store, Paris
Acne store, Paris Acne store, Paris
Acne store, Paris Acne store, Paris
Acne store, Paris Acne store, Paris

Spot on: Acne brings a Swedish look to Paris

18 : 12 : 2011 Paris : Acne : Industrial

Paris – Luxury clothing brand Acne has opened a new store in Paris with a distinctly Scandinavian interior.

‘Let’s just say that it’s not French,’ says Jonny Johansson, creative director of Acne. ‘I absolutely love Paris, but I had to do something Swedish. Especially the colour, it’s very non-Parisian.’

The store features industrial and clean elements. The rough walls are in contrast with the colour in the space.

For more on how to make your retail environment more compelling, read our Tomorrow Store toolkit.

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