Get a life: App gets you in the spirit to party

New York – Polish vodka brand Ultimat has joined up with developer StinkDigital to create a new Facebook app, Social Life Audit, which rates people’s offline interactions.

The app takes advantage of Facebook’s facial recognition technology and database of over 2.5m bars, restaurants and clubs to measure social assets such as hook-up potential and trendiness.

The program assesses mood, gender ratio and activity level to grade a person’s offline social life and suggests activities for people to improve their work/life balance.

‘We created The Social Life Audit app to provide consumers with a fun, interactive look at how their social lives compare to others, while suggesting local bars and restaurants where they can relax,’ says Jennifer Long, brand director of Patrón Spirits Company, the distillers that produce the brand.

This is a good use of consumer data that enables people to assess themselves in a fun way. For more on how brands and consumers are making use of this data, read our Personal Information Economy macrotrend.