Tall order: Beer tower stars at festival

‘We thought we would do a variation on how a water tower works, by using height to create pressure, to serve the beer through the pumps at the bar,’ says Frank Winnubst, a member of the design team. ‘The rough nature of the building was inspired by a rescue house on the coast in the Netherlands, a light structure that is also very strong.’

This is a good example of Conviviality Culture, achieved through an intriguing and eye-catching design.