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100 Blue Containers by Droog, Saved by Droog, Milan

Beware of Software Vest, Saved by Droog, Milan

Up, up and away: Droog rejuvenates dead stock

By Peter Firth and Sophie Walker 30 : 10 : 2011 Agata Jaworska : Economic Model : Dead Stock

Amsterdam – Conceptual design company Droog has created a new economic model called UP that aims to increase the value of dead stock through design.

‘This new model recontextualises objects for different uses, customers and aesthetics,’ says Agata Jaworska, projects and communication manager at Droog. ‘Every company has dead stock, but often they do not like admitting it. We think this is a better approach than recycling, which uses energy, time and money, then you have to reproduce too.’

LS:N Global has investigated brands adopting Cradle-To-Cradle Production. Such initiatives illustrate an ideological shift to We-Commerce.

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