Signals & Stats : Daily Signals

Good for the Goose: Lounge is one to remember

By Peter Firth and Sophie Walker 05 : 10 : 2011 Bleisure : Heathrow Airport : Virgin

London – Grey Goose vodka has opened an exclusive lounge in the Virgin Atlantic Clubhouse at Heathrow airport.

Grey Goose Loft for Virgin Atlantic, London

‘The Grey Goose project exudes our clubhouse vision of creating memorable experiences for our customers to enjoy and continue talking about when they leave for their destination,’ says Clare Bacchus, head of clubhouses at Virgin Atlantic.

This is a great example of a Bleisure space that would appeal to the New Luxury Millennials tribe.

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