What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Branching out: Topshop lines up a class act
London – Fashion retailer Topshop has opened General Store, a rebranded concept shop stocking exclusive ranges.
Topman General Store, London
Topman General Store, London
Topman General Store, London
Topman General Store, London
The move is a change from Topshop’s usual approach of selling discounted clothes in a large retail space. The retailer has created a more intimate store environment featuring exclusive lines. As well as this, the visual merchandising and branding are so discreet that it is not immediately apparent that the store is a product of the giant retailer.
For more about the ways in which companies are re-inventing themselves, read our Rebuilt Heritage micro trend.
Most Recent
1
Five influencers driving an everyteen revolution:
The Generation Z creators and entrepreneurs who thrived during the pandemic...
2
Five luxury brands exploring longevity marketing:
Global luxury brands are exploring slower, lifestyle-led forms of marketing...
3
Affirmative Banking:
As the pandemic spotlights conversations about financial equality, new...
4
Building hotels that uplift Black culture:
The co-founder and chief innovation officer of Homage, a growing US hotel...
5
Subscriptions Market:
Offering convenience, discovery and a way to support local businesses,...
6
Cyclical Fitness:
Fitness brands are empowering women to harness their hormonal cycles as a...
7
Generation Z are ready to reboot dating:
Marc Baghadjian, co-founder of Gen Z dating app Lolly, on how post-pandemic...
8
Will NFT luxury assets transform consumer values?:
Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the...
9
It’s time sexual wellness got real:
The most interesting part of sexual wellness R&D is how it’s helping us to...
10
Modern Mezcal:
As interest in tequila and agave-based spirits booms, small-batch mezcal is...
11
Five design responses to the climate crisis:
Brands are using design mechanisms to communicate about environmental issues...
12
Brynn Wallner on future-proofing luxury marketing:
The founder of Dimepiece, a platform educating women about luxury watches,...
13
Black History Travel Market:
Around the world, Black people are using travel experiences as a way to heal...
14
Offset Sellers:
Amid accelerating e-commerce, new services are helping retailers to make...
15