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Branching out: Topshop lines up a class act
London – Fashion retailer Topshop has opened General Store, a rebranded concept shop stocking exclusive ranges.
Topman General Store, London
Topman General Store, London
Topman General Store, London
Topman General Store, London
The move is a change from Topshop’s usual approach of selling discounted clothes in a large retail space. The retailer has created a more intimate store environment featuring exclusive lines. As well as this, the visual merchandising and branding are so discreet that it is not immediately apparent that the store is a product of the giant retailer.
For more about the ways in which companies are re-inventing themselves, read our Rebuilt Heritage micro trend.
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