Branching out: Topshop lines up a class act

29 : 09 : 2011 Visual Merchandising : Concept Shop : General Store

London – Fashion retailer Topshop has opened General Store, a rebranded concept shop stocking exclusive ranges.

Topman General Store, London Topman General Store, London
Topman General Store, London Topman General Store, London
Topman General Store, London Topman General Store, London
Topman General Store, London Topman General Store, London

The move is a change from Topshop’s usual approach of selling discounted clothes in a large retail space. The retailer has created a more intimate store environment featuring exclusive lines. As well as this, the visual merchandising and branding are so discreet that it is not immediately apparent that the store is a product of the giant retailer.

For more about the ways in which companies are re-inventing themselves, read our Rebuilt Heritage micro trend.

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