Eye Candy by Creneau International, Antwerp Eye Candy by Creneau International, Antwerp
Eye Candy by Creneau International, Antwerp Eye Candy by Creneau International, Antwerp
Eye Candy by Creneau International, Antwerp Eye Candy by Creneau International, Antwerp
Eye Candy by Creneau International, Antwerp Eye Candy by Creneau International, Antwerp

Eye pack: Retail success fresh out of the box

29 : 09 : 2011 Colour : Boxes : Creneau International

Antwerp – Belgian design firm Creneau International has created an interior for boutique eyewear store Eye Candy that uses boxed packaging for the store’s interior design.

The walls of the store are made up of colour-coded boxes, which house the frames displaying the glasses.

This retail design heightens customer focus on the product, and creates simplified, visual representations of the frames. This way of making sense of uber-choice is akin to the Self Quantifiers tribe, who we will be examining in more detail during our biannual Trend Briefing.

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