Star trek: Shwood eyewear shows its wild side

Portland – A new film to promote Shwood eyewear’s Experiment With Nature collection shows a group of young men trekking through the forest to create a nest in a tree.

The video, Backcountry Nest, encourages outdoor activity in line with Shwood’s philosophy of producing hand-crafted wooden eyewear in a timeless style.

As seen in our Nu Trekkers tribe, a new wave of hikers, walkers and bikers are seeking challenges outside of their daily lives. To engage with this group, brands should consider ways to enable them to run, hike, cycle and trek.