Bare Bones: High-tech cast for those on the mend

‘Sharing this information works as a way to encourage new users to engage with their recovery progress from the beginning of their treatment,’ says designer Pedro Nakazato Andrade.

The website also enables users to share stories with other patients with the same type of fracture and obtain tips about recovery.

This is a great example of how brands are using cognitive recognition by gathering data and sharing it with others to provide a personalised and intuitive service. Read more in our Intuitive Futures report.