Lab Test : BMW discusses urban issues in six-year worldwide tour

03 : 08 : 2011 Interactive : Public Forum : Think Tank

New York – German car manufacturer, BMW, has collaborated with the Solomon R. Guggenheim Foundation to produce the BMW Guggenheim Lab, which opened yesterday (Wednesday) in Manhattan’s East Village.

The BMW Guggenheim Lab, New York hosts discussions with the local community The BMW Guggenheim Lab, New York hosts discussions with the local community
BMW Guggenheim Lab, Manhattan East Village, combines a thinktank, public forum ?and community centre BMW Guggenheim Lab, Manhattan East Village, combines a thinktank, public forum ?and community centre
BMW Guggenheim lab, New York BMW Guggenheim lab, New York
The BMW Guggenheim Lab, New York hosts discussions with the local community The BMW Guggenheim Lab, New York hosts discussions with the local community

Combining think tank, public forum and community centre, the Lab will go through three successive cycles, each with its own theme and specially designed mobile structure. After New York, the structures will go on a multi-city, six-year tour. In each, its aim will be to raise awareness of urban issues, hosting interactive role-play games that address issues such as education, housing and healthcare.

For more examples of where offline, community inspired projects have been used in favour of the internet see our Conviviality Culture trend.

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