Full-bottle: Coke revisits classic designs

Single-boxed Hutchinson bottles, named after their designer, Charles G. Hutchinson, will be available exclusively from Selfridges in London, Birmingham and Manchester Trafford, and in the retailer’s online store.

The four classic bottles, comprising the Hutchinson, the Straight Sided, the Samuelson Contour and the Coca-Cola Contour Classic heritage bottles will be sold as a set and housed in a wooden collector’s case.

For more insights on current and future food trends, read our Food and Beverage report, coming soon to the Future Laboratory shop.