Easter bunny: Food events combine the senses

Guests at the Rabbit Café in Brighton’s Churchill Square were encouraged to play with albino rabbits while they dined on creations including Clementine ‘rabbit’ jelly and hot cross bun ice cream. The event was intended to highlight the relationship between the sense of touch and the experience of dining.

The Chocolate Waterfall in Bayswater invited visitors to step through a cascade of liquid chocolate. Conceived to celebrate the 40th anniversary of the original Charlie and the Chocolate Factory film, visitors donned protective clothing to walk through the waterfall, emerging in a chocolate chamber where they could create their own chocolate products to take away.

LS:N Global has previously explored how consumers are seeking offline experiences as a response to their increasing online presence. For more information, see our Conviviality Culture macro trend.