Noble art: Mikuni recalls whiskey’s heritage

18 : 04 : 2011 Revivalist : Nostalgic Drink : New Gents

New York – The packaging for a new range of whiskey bottles from Mikuni Wild Harvest reflects the brand’s approach to small-batch, sustainable food production.

Noble Handcrafted
Noble Handcrafted

The five products in the Noble Handcrafted range are all hand-made and artisan-crafted. Products include Maple Matured Sherry Bourbon Oak Vinegar and Tuthilltown Bourbon Barrel Matured Maple Syrup – made from heritage sugar shacks in the ancient maple orchards of Quebec. The Prohibition era-style packaging reflects the origin of Tuthilltown bourbon, sourced from New York’s first whiskey distillery since the age of Prohibition. 

LS:N Global has previously explored how in times of economic uncertainty, consumers seek products that return to tradition and heritage and which have a story behind their production. For more examples, see our Nostalgic Drinks report.

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