Punkt revisited: Time to consider the craft

11 : 04 : 2011 Minimal Design : Funtional : Milan

Milan – The Aladdin’s cave of crafted, quirky design that is Spazio Rossana Orlandi was one of the last places LS:N Global expected to see a minimalist, contemporary collection.

AC01 by Jasper Morrison for Punkt AC01 by Jasper Morrison for Punkt
AC01 by Jasper Morrison for Punkt AC01 by Jasper Morrison for Punkt
DP01 by Jasper Morrison for Punkt DP01 by Jasper Morrison for Punkt

Yet there is method in Orlandi’s curation, as the clean lines of Swiss company Punkt’s collection demonstrates. The range represents the craft of carefully considered design. It is also a response to the question: how should a mainstream company rework its brand to appeal to today’s more knowledgeable, design-savvy consumers?

Punk’s answer was to collaborate with Jasper Morrison. After releasing its DP01 telephone at the London Design Festival 2010, the brand has now launched an intuitive, super-minimalist AC01 alarm clock.

Morrison is known for his meticulously simple and intuitive designs. ‘My instinct is to simplify and make products to be immediately understandable and, above all, natural to use,’ Morrison tells LS:N Global.

LS:N Global will be reporting all this week from Milan. Our comprehensive Milan report will be on sale next week.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more