Mall of sound: The world’s first GPS album

Hundreds of places in the mall are tagged and alter the sound based on where the GPS technology is being used. The app also contains a comprehensive map of the mall designed by Danny Jones of the Florida-based design collective YASLY, as well as a visual compliment to the album designed by Ryan Halladay, also from YASLY. This audio-visual map draws customers to a certain location with the promise of an enhanced experience once they arrive.

Location-based apps are increasingly being used to enable people to explore and discover their surroundings. This was a prevalent trend at this years’ SXSW show.