Choc-a-bloc: Chocolates with Attitude unveiled

Like unique art pieces, the limited-edition chocolates – only 12,000 were made – come in 12 flavours. Each chocolate has a unique identity. Each has different graphics and a different name such as Rebellion or Lover.

This is a great example of how a brand can reach out to different consumers. For more read our recent Seed about GF Smith’s new digital paper promotion.