Melting pot: Cheesy words are a hot topping

Created by advertising agency CP + B, the campaign is based around truths around pizza making, such as ‘The sauce always justifies the means’. At PizzaProverbs.com consumers share their words of wisdom with the world. In the next few months, eight lucky winners will see their proverbs made into illustrations on pizza boxes.

For more on how brands are crowdsourcing to communicate with fans, read our Anarconomy Decade report.