Peace offering: New type of beauty Branding & Packaging

Designed by Micha Weidmann Studio, the labels for the Davina Peace line simply display a list of ingredients for each product in large type. Outer wrappers and packaging feature phrases associated with the product in the same typeface.

Davina Peace is a good example of a beauty brand using textpression in its packaging, a trend towards using expressive graphics that communicate transparency.

For more, read our Beauty+ report.