Cornell Nano Exhibition Cornell Nano Exhibition
Cornell Nano Exhibition Cornell Nano Exhibition
Cornell Nano Exhibition Cornell Nano Exhibition

Hidden costs: Dissecting India’s cheap car

08 : 03 : 2011 NEA : Urbanisation : Frugal Innovation

Ithaca, New York – An exhibition at Cornell University is exploring the impact of the world’s cheapest car: the Nano, produced by India?s Tata Motors.

The Nano, which sells for $2,500, has put car ownership within the financial reach of 500m Indians.

But rather than celebrating this indovation, the Unpacking the Nano features a dismantled Nano with all its 2,000 constituent parts suspended in the air, while signs point out the weight, price and environmental impact of the car.

The exhibition also features an intact Nano, along with a Tata Motors concept vehicle consisting of two used motor scooters welded together, and a 25-foot-diameter balloon representing the Nano?s annual emissions.

For more on how innovators are producing new manifestos that redefine and disrupt, look out for our forthcoming Anaconomy Decade macro trend, part of our Spring Trend Briefing.

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