Heimtextil: Sobriety, Mix Mash, Wilderness and Utility Heimtextil: Sobriety, Mix Mash, Wilderness and Utility
Heimtextil: Sobriety, Mix Mash, Wilderness and Utility Heimtextil: Sobriety, Mix Mash, Wilderness and Utility
Heimtextil: Sobriety, Mix Mash, Wilderness and Utility Heimtextil: Sobriety, Mix Mash, Wilderness and Utility
Heimtextil: Sobriety, Mix Mash, Wilderness and Utility Heimtextil: Sobriety, Mix Mash, Wilderness and Utility

Immerse yourself: Fabric trends come to life

11 : 01 : 2011 Heimtextile : Frankfurt : Wilderness

Frankfurt – Trend forecasting, consumer insight and brand strategy specialist The Future Laboratory and retail design agency Campaign have joined forces to create an immersive walkthrough experience to present the four trends on display at textile trade show Heimtextil: Sobriety, Mix Mash, Wilderness and Utility.

‘We wanted to work with Campaign to bring the trends to life,’ explains creative consultant Kate Franklin. ‘We wanted visitors to have an experience in which they can use all their senses, through the use of architecture and materials.’

The trends walkthrough in Forum 0 is an immersive journey in which each trend pavilion is interwoven by the ropes of Sobriety. The architecture is designed to be part of the fabrics on display and naturally welded together. ‘It’s about discovery,’ says The Future Laboratory’s Caroline Till, ‘and encouraging visitors to reconnect with their senses’.

LS:N Global’s Emma Chiu is attending the Heimtextil exhibition in Frankfurt and will be reporting on the show throughout the week.

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