Campaign calls for outdoor sports enthusiasts to prioritise sun safety

UK – Neverland and the Melanoma Fund have introduced the Silhouettes campaign, shedding light on the critical need for sun protection during outdoor sports.

Despite melanoma being almost 100% curable at stage 1, it remains one of the deadliest cancers, causing over 2,300 deaths annually in the UK. The campaign features striking imagery of unprotected moles transformed into melanomas shaped like footballers, swimmers and cyclists. These visuals are strategically placed on parts of the body where melanomas commonly occur, raising awareness about the importance of skin protection during outdoor activities.

‘With a summer of sport ahead, more people will be inspired to go outdoors,’ commented Andy Clough, joint executive creative director at Neverland, in a press release. ‘Getting them to simply check and protect their skin could potentially save them from skin cancer.’

The Silhouettes campaign exemplifies how companies can leverage the power of design and strategic outdoor placements for effective public health advocacy.