First 100 Days: Pop-up shopping goes on tour

17.12.2010 Vibskov : 100 Days : Pop-up

Amsterdam – Danish fashion designer Henrik Vibskov has created a pop-up shop concept – a travelling store called 100 Days.

The store will initially open at SPRSPACE, a project space for the Dutch SPRMRKT shop, for 100 days only per season and then will travel to other European capitals. The space reflects Vibskov’s collections and includes a reconstructed version of an installation from his Last Pier Pandemonium Show presented during Paris men’s fashion week and Milan women’s fashion week.

‘Inspired by all the travelling, and by not committing to a long-term lease, we are free to experiment with spaces and installations and present the full collection – including showpieces, one-offs and pieces that were edited out of the collection before the show,’ says Vibskov.

Read more about how brands should move beyond retail to capture today’s on-the-go consumers.

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