Bohemian rhapsody: Online shop an Ace idea

New York – Fans of US hotelier Ace can now buy its coveted selection of clothing and locally designed furnishings online.

Renowned for its bohemian aesthetic, each Ace hotel is designed to reflect its local surroundings and to appeal to those who appreciate personal touches and homely design, without the hefty room rates usually associated with boutique hotels.

Exclusive items on the site include Pearl + soaps, Ace Havaianas flip-flops, and Pendleton and FreeCity blankets used in its hotels in Portland, Seattle, Palm Springs and New York. Each item is a result of collaborations with local artists, designers and friends, and comes with a short narrative to explain its meaning and how the friendship came about.

For more on Ace’s innovations and collaborations, read our Innovate article.