Global – Innovative retailers are using technology to create intelligent and empathic journeys where every touchpoint is a learning opportunity. But what can all businesses learn from them? According to Martin Raymond, co-founder of The Future Laboratory, the true potential lies in merging e-commerce and social commerce for greater impact. ‘Social commerce has become a go-to shopping destination in its own right,’ he observes.
In the landscape of Emotional Intelligence, or EQ, Commerce, it's not just about the transaction but about the journey itself. Watch Martin’s brief overview of our EQ-Commerce macrotrend, which shows how innovative retailers are using technology such as artificial intelligence and natural language processing to provide hyper-personalised, empathic experiences for their consumers.
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LS:N Global members can access our EQ-Commerce macrotrend here, and it is also available for non-members to download from our shop. LS:N Global is the trends and consumer foresight platform that powers The Future Laboratory’s services, which include our highly regarded Strategy team who can help unpack the relevance of EQ-Commerce specifically for your business. So get in touch with us now to find out how we can help you make a better, more resilient future happen.