Need to Know
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Global – Innovative retailers are using technology to create intelligent and empathic journeys where every touchpoint is a learning opportunity. But what can all businesses learn from them? According to Martin Raymond, co-founder of The Future Laboratory, the true potential lies in merging e-commerce and social commerce for greater impact. ‘Social commerce has become a go-to shopping destination in its own right,’ he observes.

In the landscape of Emotional Intelligence, or EQ, Commerce, it's not just about the transaction but about the journey itself. Watch Martin’s brief overview of our EQ-Commerce macrotrend, which shows how innovative retailers are using technology such as artificial intelligence and natural language processing to provide hyper-personalised, empathic experiences for their consumers.

UK – If companies are divided on the topic of remote working, workers are much less so. New data suggests that the British workforce supports flexible working regardless of age, gender and social grade.

Research group YouGov has surveyed the workforce on their stance regarding hybrid working. The poll revealed that 71% of Britons support the idea of working from home becoming a legal right for those whose jobs can be done remotely. Only 21% of respondents are opposed to the idea, and even over-65s, who previously expressed scepticism about remote working, now largely support the idea.

The survey comes as the Labour Party is reportedly considering making flexible working a legal right for workers, and by extension, a legal obligation for employers. Although companies are not obliged to grant flexible working yet, it is to your business’s advantage to focus on fostering the work states in which work is done, rather than scrutinising the places where your staff choose to work from.