3D Experience: Test-drive an A8 on your iPad

Los Angeles – Consumers can now test-drive the new Audi A8 car virtually through an iPad app.

The Audi A8 Experience app, unveiled at the Los Angeles Auto Show, launches a 3D version of the car. A navigation bar drops down with options including a sound system and a pedestrian motion detector for users to explore.

The app also includes a demo of Audi’s night vision assistant. A Finish Configuration button enables users to send their customisation to the Audi website to generate pricing information. He or she will then be able to schedule a real test drive or find a nearby car dealer.

This is a great example of how the virtual and real worlds can be integrated. For more examples, look out for our forthcoming Technology report.