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Home sweet Home: H&M store offers new shopping experience

By Jonna Dagliden and Philip Gamble 28.11.2010 Amsterdam : Uxus : H&M Home

Amsterdam – Design consultancy Uxus has created an innovative retail experience for the launch of the H&M Home store in Amsterdam.

Items such as pillows and towels are presented in a showroom environment. Instead of helping themselves to the items they want to buy, shoppers place magnetic stickers representing the products on a board. They then take this to the cashier who collects the items from the storeroom.

Retailers need to encourage customers to have a more tactile experience when visiting bricks and mortar stores. This new concept is an example of bringing a traditional catalogue shopping experience to life. LS:N Global will explore this in depth in our forthcoming Teens Futures report.

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