Battle ahead: Movie campaign takes over Earth

Tokyo – Google Earth has been taken over in the campaign for the movie version of the Japanese science fiction series Space Battleship Yamato.

Yamato Earth allows users to map the planet in the year 2199. They can upload their own pictures, visit different areas and go to Venus to see scenes from the movie.

For another example of how Google can be integrated into engaging marketing campaigns, read our Seed about Arcade Fire’s latest music video which uses Google Maps and Street View.