UK – Ethical fintech platform Circa5000 is using sci-fi visuals to connect with a new wave of eco-conscious investors. Its new brand identity, designed by creative agency Ragged Edge, considers the impact of investment at a time of escalating climate crisis.
The brand identity explores Circa5000's mission of investing in businesses that promote long-term planetary health and sustainability. In keeping with its ambition to ‘enrich everything under the sun’, the B-Corp connects investors with responsible businesses that place the environment at the core of their operation.
To express these future-facing and ethically minded principles, Ragged Edge tapped into the visual language of science fiction, creating a sleek identity that ties into the company’s name, which imagines the world 2,978 years from now. ‘Investing needs a serious correction and humanity’s at stake. This was not the time for another generic fintech brand,’ explains Max Ottignon, co-founder of Ragged Edge.
By boldly proclaiming ‘Only humanity would need an incentive to save itself’, the company is sounding the alarm about the climate crisis, highlighting fintech’s position in driving the future of sustainability.
Strategic opportunity
To highlight the planetary impact of investing in the environment, designers should help people visualise the coming decades with futuristic marketing that skews towards optimism