Our beauty and wellness macrotrend for 2021, Synchronised Care, examines how people are adjusting to life in and out of lockdowns. Many are committed to staying in control of their physical, mental and emotional health, driving a new definition of self-care – one that considers health on both an individual and a collective scale.
‘We’ve done ourselves a disservice by thinking wellness only has to do with fitness and nutrition when we actually need to evolve to take a more proactive stance in the areas that truly impact our overall health, mental state, environment and culture in general,’ says Joe Holder, Nike master trainer and founder of The Ocho System.
But it doesn’t stop there. Future standards for wellbeing will also redefine self-care as an environmental practice as much as a personal one. This all-encompassing mindset is establishing holistic frameworks for living that combine and connect previously distinct pillars of health, resulting in new terms and concepts that reflect these crossovers.
In the years ahead, the beauty and wellness sectors will need to think more holistically about consumers and their more expansive needs, ranging from those that affect the individual to those that affect the world.