Need to Know
07 : 12 : 21

Paris – As UNESCO prepares to host an international negotiation about the ethics of artificial intelligence (AI), the organisation is launching a browser extension that aims to alert internet users to the dangers of data collection. The Cookie Factory uses fake HTTP cookies to allow netizens to adopt fake identities that demonstrate how data is harvested in real time.

Created in collaboration with French agency DDB, the extension allows users to choose from a portfolio of fictitious personalities, including a Japanese hacker, a conspiracy theorist and a survivalist. Once users have chosen their preferred identity, they can surf the web with their avatar’s chosen cookies, fooling the browser into thinking that they are someone else. By switching identities, users will be able to see how data collection triggers different recommendations and targeted advertisements on popular websites such as Amazon and YouTube.

Upending the algorithms that underpin the digital world, this initiative aims to expose how data collection can create harmful echo chambers of thought. With the rampant rise of online misinformation, there is growing demand for Morality Recoded and rising awareness of the potential harm of AI technologies.

UK – As a way of engaging young audiences, the tv channel and social media platform have teamed up to launch a reality series about a group of creatives. The four-part series, You Do You, follows the Manchester-based collective Sindysplace, who use Instagram to document their lives and explore who they are by connecting with others.

The series comes as part of Instagram’s Yours to Make campaign, which explores the lives of UK Gen Z and their communities. In an age of Everyteen TV, such initiatives show how lo-fi content more accurately represents the lives of young people. ‘This is a show that is not just about great Gen Z characters, it’s shot through with their DIY, mixed media approach to creativity,’ says Joe Churchill, digital commissioner at Channel 4. ‘Instagram is almost another character in the series and it is particularly exciting to see a story play out across their real and digital worlds.’

To retain interest in social networking, online platforms should recognise the importance of Smartphone Storytelling to elevate the experience of mindless scrolling.

While many people have relished the freedom to socialise, shop, dine and enjoy leisure activities post-lockdown, some 66% of people living in London feel significantly more stressed since lockdown restrictions have eased.

According to research by Censuswide commissioned by Microsoft Surface, a further 42% of people say they are struggling to keep on top of their to-do lists post-lockdown, particularly as they begin returning to the workplace. Experts in the study claim that Londoners are feeling stressed due to pressures to be productive. More than a third (36%) said they now dread the day ahead ‘most nights of the week’.

While often seen as a cause of stress, Microsoft suggests technology can be reframed as a tool to ease pressures. ‘Technology can play an important role here – it can be used to reconfigure new routines, set new boundaries and truly support productivity,' says Kate Wright, consumer devices director at Microsoft UK and Ireland. In this vein, we’ve previously explored how technology can help people to establish and retain healthy routines. Discover more about cyber-care within our Recuperative Living macrotrend.