Need to Know
12 : 10 : 21

Copenhagen – Every design decision in Post Service's wellbeing space is dedicated to helping people manage feelings of bereavement and loss, with the intention that the holistic interior design can support mental and emotional responses.

The carefully calibrated clinic, designed by Danish studio Tableau, uses furniture, lighting and colour theory to help foster a sense of community and to boost psychological health. Every feature inside Post Service acts in harmony to support the healing process, with technology playing an important role. The organisation offers talk sessions, for example, held in private infrared saunas designed to help people confront difficult subjects through sensory stimulation. ‘I really believe that design can take a big part in helping a person become better,’ explains Julius Værnes Iversen, founder of Tableau.

As our understanding of mental health becomes more nuanced, care-giving brands will need to embrace the tenets of Synchronised Care to provide a range of solutions that address the needs of their customers. By engaging the body and mind, Post Service explores the idea that mental health is interconnected with all aspects of our lives, including the built environment.

France – The fast food giant is stepping in to challenge an unexplained rise in cyberbullying against French children born in 2010. Its latest campaign, created in collaboration with child protection organisation Les Papillons, acts as a counter-movement to this behaviour – centreing on the hashtag #MerciLes2010.

The initiative appears across online video games and on Twitter, with players asked to reference the year 2010 in their games and online content. Each time someone shares their reference on Twitter, along with the campaign’s hashtag, Burger King will reward them with a free Whopper burger. By doing so, the brand shows how brands can support audiences by staging a Bullying Backlash.

With this reaction to cyberbullying, Burger King furthers its anti-bullying position, acts as a guardian brand to vulnerable children and demonstrates its awareness of behavioural shifts on social media platforms.

In Britain, many Black people face anxieties about dating venues due to fears of micro-aggression, judgemental looks or comments, feelings of unwelcomeness or even fetishisation. Dating app Bumble finds that these fears cause more than one in three (36%) of Black people to cancel a date because they are anxious about the venue.

As a result of these experiences, almost two-thirds (65%) of Black British people say that they actively choose to go on dates at Black-owned small businesses. Meanwhile, almost half (48%) of Black British people say they feel more accepted at Black-owned venues, with a third (33%) saying they feel safer in these venues.

Responding to these insights, Bumble is announcing small business grants for Black-owned businesses, ensuring that these venues continue to be Safe Spaces for Black communities.