Milking it: Litago takes an udder approach

05.10.2010 Milk Please! : Litago : Oslo

Oslo – LS:N Global has reported on how consumers have determined the price of clothes by posting comments about them on Twitter. Now, 10 cows, each with their own Twitter account, helped Tweeters decide what flavour of the Litago milk dairy brand Tine should produce.

Created by Oslo-based marketing agency DIST Creative, a green field was divided into 25 squares, each representing a flavour of milk, such as blueberry or cappuccino. Fans could follow the cows, with names such as Kaja and Augusta, live on Litago’s website or on Twitter, which was updated each time a cow entered a new square. They could also take part by trying to influence the cows’ movements by voting on which square to place a series of ‘cow-distracting disruptions’ such as a school band performance or a haul of bananas. After five days, ‘rice pudding’ was the winning flavour of the Litago milk, which will be launched in 2011.

This is a great example of how the online and offline worlds can be merged, creating a live experience, while at the same time engaging with consumers, as detailed in our Brandtocracies report.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more