The F word: New app Invokes cancer campaign

New York – F**k Cancer, a non-profit-making organisation, and creative agency Invoke, are reaching out to online-savvy consumers to raise awareness about cancer.

Invoke has created a new Facebook app that enables users to donate their Facebook status or Twitter feed updates to the FCancer movement. The app will automatically upload facts and comments about cancer daily that can be seen by all the user’s friends and followers. One comment posted by a Ryan Kennedy says: ‘Fuck cancer for making my best friend sick. Fuck brain cancer.’

For more on the power of Generation Digital, look out for our forthcoming report on these online savvy consumers, a key theme of our autumn Trend Briefing.