US – Travel platform Orbitz is expanding its inclusivity efforts with a campaign designed to inspire LGBT+ consumers to travel on their own terms – and confidently.
The campaign, Travel As You Are, includes a short brand film and a dedicated microsite spotlighting LGBT+ friendly travel destinations. Created in partnership with creative agency Laundry Service, the film features an all-LGBT+ cast and includes real couples and friends enjoying a range of travel experiences.
Beyond this visual message, Travel As You Are encourages people to ‘stay where you’re celebrated, not just tolerated’, and features a range of content exploring LGBT+ travel. The initiative follows Orbitz’s recent partnership with the International LGBTQ+ Travel Association (IGLTA). John Tanzella, president and CEO of IGLTA said: ‘Now more than ever, our industry needs to step up its diversity, equity and inclusion efforts and help rebuild travel in a way that makes everyone feel invited to explore the world.’
As the travel sector re-opens, brands have an opportunity to create safer, more inclusive options for LGBT+ travellers.